With Bruce Willis filming his new movie called Surrogates outside, the Langham Hotel adjacent to Post Office Square played host to the much anticipated Broadluxe auction. The staff at Tranzon Auction Properties had run a very professional ship leading up to the auction, and they did not disappoint on the big day. At approximately 10:15 am in the morning, the auction got underway in front of a 100+ person capacity crowd, with the first several units selling at minimum bid prices. As more popular floorplans were introduced to the crowd, prices began to rise as high as $39,000 over minimum bid pricing.

Some of the interesting data points from the auction are as follows:

• Number of units sold: 29 out of 44 units were sold (66%)
• Average Sales Price per Square Foot: $494
• Neither of the two (finished) duplexes sold
• Neither of the two (unfinished) penthouse units sold

15 units do remain for sale (see auction details 118 KB PDF, those not highlighted in gray are still available), and they will eventually be listed in the Boston MLS. Note that on Tuesday, June 24, 2008, updated pricing was released for remaining units. For more information about submitting a post-auction offer on one of the remaining units, please contact us.

There have been several condo auctions over the past 5 years in Boston, most notably, the Folio auction that took place in 2006.

In May 2008, bidders were poised to make a run for remaining units at the Modern South End as it was scheduled to hit the auction block May 19, 2008 (see Modern South End Auction). However, as you may know, the actual auction event for the Modern South End units was canceled, due to what people say was “early demand”, yet, units (re)hit the MLS following the (canceled) auction, with the same listing agent as before the auction (whether the latter was the right thing to do could be the subject of another blog post).

So what kind of impact does this have on this weekend’s upcoming Broadluxe auction, or more importantly, why can the Broadluxe auction be different than that of the Modern South End?

To answer crisply, location.

The Financial District, historically, has not been known for residential living options, regardless of demand for such housing. It has only been in the past several years that Boston’s Financial District has seen a surge in demand for, and a corresponding limited amount of, residential condominium options.

Broad Street in particular is developing into a popular day and evening (i.e. residential living), hotspot, with the addition of three condo developments (Folio, 65 Broad Street Lofts, and now Broadluxe), as well as a handful of restaurants and bars. Being only steps to the Waterfront, and the Rose Kennedy Greenway, and a stone’s throw from many office workers’ desks, Broadluxe offers a location of convenience.

Furthermore, the Modern South End is actually argued to be in Roxbury, rather than the South End, while Broadluxe finds itself in the true heart of the Financial District, and has been the center of attention (or at least in the back of people’s minds during the property’s hiatus) for some time – we’ve fielded roughly 300 inquiries on the property in the past year alone, perhaps because we stayed close to the property when interest from other media outlets waned.

When downtown Boston condo auctions are a possibility, interest on many fronts surges.

We’ve assembled a very robust set of support materials for the clients we are representing in the Broadluxe auction (for instance, a comprehensive comparable market analysis that lays out the subtle differences between Broadluxe and other comparable properties, and quantitative analysis that makes it simple to draw comparisons, compiled information that you won’t find anywhere else). There is still time to begin working with us, simply use the contact us link at the top of this page. Regardless of what happens this Saturday at the Broadluxe auction, more residential living options in this area of the city will only serve to brighten the community.

The exclusive photos below offer a look at unfinished penthouse shell unit 9B at Broadluxe, as well as the commanding view from its large deck.