Sustainable, local, eco-friendly: These are all “green” buzzwords that have been making their mark on consumer trends in fashion, food, and now most recently, real estate. As consumers grow more and more conscious of the effects their daily spending can have on the environment, “going green” is a lifestyle choice that has begun, and will grow in prevalence, to affect real estate market analysis. In a recent post published by the National Association of Realtors, the Green MLS Tool Kit is introduced as a helpful resource for first time home buyers and realtors alike to look for green homes.
As quoted on Realtor.org:
“Realtors® are the best source for real estate information and have access to the most comprehensive data in the world,” said NAR President Vicki Cox Golder, owner of Vicki L. Cox & Associate in Tucson, Ariz. “NAR research has consistently shown that there is a considerable and growing market for green buildings. The approach of Earth Day on April 22 only underscores the fact that many of today’s consumers want homes and communities that are sensitive to the larger environment. The Green MLS Tool Kit allows Realtors® to support this growing market.”
Whether selling commercial properties or walking prospective new owners through the steps to buying a house on a greener scale, the Green MLS Tool Kit is one that will help realtors, and in turn, their eco-savvy clients, with finding the perfect green property. The National Association of Realtors continues on to discuss the merits of the tool kit, drawing attention to its suggestions for effective changes within the green home industry while introducing multiple resources for NAR members to get their MLS on the green side.
In addition to taking the wellbeing of the environment into consideration, going green has numerous cost-effective benefits that are particularly attractive to first time home buyers. Through the advantages of the Green MLS Tool Kit, more informed choices regarding aspects of green living are now integral discussion points for realtors, homeowners, and those who are seeing the industry-changing affects “going green” can have on the national real estate market.
Keith Munsell 
