Internet-Enabled MLS Creates Flat Fee MLS Listing Success

We’re exploring a controversial topic, specifically, with real estate market efficiency in mind, are Seller Agents really needed in your real estate sale?

You own a home. You want to sell it. You don’t want to pay a traditional real estate brokerage 5% or 6% to do it.

Why not? To put it succinctly, at its most basic level, you believe the exposure provided by the combination of the Multiple Listing Service (MLS) and the Internet is sufficient to attract a qualified buyer.

As a seller in a real estate transaction, the commission to which you agree compensates two (2) parties:

  1. The Seller’s Agent who you personally hire to market and sell your property
  2. The agent representing the buyer you hope to attract (if, in fact, that buyer is represented by a real estate agent or “going it alone”)

Given the Internet-enabled MLS, it’s argued that the only party you need to compensate is the Buyer’s Agent. The power of exposure given to you by your property’s inclusion in the MLS and the subsequent syndication of that property listing information across the Internet to literally thousands of third-party real estate related websites will generate the exposure, demand, and qualified buyer you need.

For all practical purposes, that service is not worth the 2% – 3% you would pay a Seller’s Agent to accomplish those tasks.

How to Get Your Property Listing Into MLS FSBO

Thus, your main concern should now be how to get your property into the MLS in the most efficient way possible, so that this Internet-enabled MLS does its job in exposing your property to the masses.

It’s your confidence in the ubiquitous availability of information in today’s society, the deeply rooted desire of buyers to seek out information, and the fact that for all practical purposes, 100% of buyers start their home search online that allows you to even consider going it on your own as a for sale by owner (FSBO), foregoing a Seller’s Agent, and also foregoing the 2% or 3% you would typically pay them…to expose your property.

What you’re starting to realize is, if your property is in the MLS, it will be advertised, exposed, capable of being discovered.

Across the US, this exposure and the current dynamics of the residential real estate market, in general, are based on the guise of a local MLS system. That’s the baseline, and the only practical and comprehensive entry point. Licensed real estate agents and brokers still hold the keys (pun intended) to the MLS system, and you’ll need their involvement to get your property into the system, and to be exposed.

Who are the MLS innovators?

The dynamics have been changing, are changing, and are changed. A firm like RealDirect is changing things for New Yorkers with what they call Owner Managed Listings, and the first 100% all-digital platform like Entry Only New England (https://entryonlynewengland.com) is giving Massachusetts FSBOs the opportunity to list on the MLS without a Realtor for a one-time flat fee with something called a flat fee MLS listing.

It’s going to be the discovery that there is a need for such services, that the consumer deserves that choice, along with the continued refinement and availability of such services that gets us started down the road toward a goal of what some might call real estate market efficiency.

Real Estate Market Efficiency

The US operates in an economic system or arena referred to as capitalism. While you’d be hard-pressed to prove that it’s truly a free market system, nonetheless, its aim is market efficiency, a phrase that was first coined in the efficient market hypothesis (EMH) of Eugene Fama in 1970 whereby at any given time, prices fully reflect all available information on a particular stock and/or market.

In the context of the real estate market, we are heading toward market efficiency when alternative means are used to expose a property to buyers in such a way that the cost of doing so takes into consideration that a Seller’s Agent, and their corresponding commission, is not always necessary given the ubiquitous availability of property information, namely on the Internet.

In addition to real estate commissions, there are other large barriers to overcome to achieve real estate market efficiency, yet, a flat fee MLS listing, or entry only MLS listing as it’s commonly known, is a first step toward such an end.

Furniture Staging Questions

Whether a necessary move arrives suddenly or you’ve got months to prepare, it’s always a possibility that you’ll have to move on to your next location before your previous home sells. The same sort of scenario can occur when moving an elderly loved one to be closer to you or to an assisted living facility.

If your house hasn’t sold for what you’d hoped in its time on the market (with you still in it), it’s going to be even more difficult to sell when it’s empty (unless you’ve been showing your house with it full of clutter or packing boxes — bad ideas, both!)

Tasteful furniture makes a house feel like a ‘home,’ and it’s wise to show your house with it furnished. But if you’re moving, do you have enough to leave behind to stage your old house that’s still on the market? And how do you decide what comes with you now and what goes?

First of all, there’s no need repeating what’s already been said on this blog. To stage your house, begin with the deep clean process detailed in this Boston Real Estate Observer post from last January.

Now you’re ready to decide what furniture will come with you to your new home and what will stay behind while the old house sells.

  1. Decide Which Items You’re Getting Rid of Forever
  2. A move is an excellent opportunity to take inventory of your belongings and get rid of what you no longer love or need. Chances are, some of your furniture won’t ever be making the trip to your new house. If you have couches, chairs or beds that are beat up and well-worn, go ahead and get them out of the house. You can sell them in the classifieds or call your local thrift store to come pick them up (don’t forget that you get a tax write-off for your donation).

    Are there some items you don’t want anymore, but that are still in excellent condition? Mark these with a red (or any consistent color) in an inconspicuous but obvious place. If you’re not around when the moving company comes to retrieve the rest of your furniture after the house sells, they’ll know that the items with the red sticker can stay to be picked up by the thrift store.

  3. Figure Out What You Need
  4. There’s no point in buying a new bed when you get to your new home if you want to keep your old one after the house sells. Choose another color sticker and mark the items in your house that you’ll take with you on your initial move. This should be a basic list that gives you enough to comfortably get by until your first home sells and your furniture arrives. If you have a small house with only one bedroom, it may even be worth sleeping on an inflatable mattress for a month in order to keep your old house looking furnished.

  5. Choose Your Show Items
  6. Generally, you’ll want to leave your nicest furniture in the staged house. The perception by potential buyers that a person with good taste who cares about their home lived there previously can make a difference in a closed sale and its price, so consider the small sacrifice of temporarily leaving furniture behind as an investment.

    Although you don’t have to leave each room decorated to the brim, don’t leave any rooms empty. When staging, however, less is more. A few choice items of furniture show off a room’s potential uses, but too many can clutter the room and make it feel smaller. The trick is to find a balance between ‘look how nice this room can be’ and ‘look how spacious this room is.’

    Save your bulky furniture for the big rooms. A small bedroom should have a small bed — don’t fill it with a king and leave no floor space! Always leave clear paths for walking, and generally leave the middle of each room open to show off its size.

    During your showing process, you may even be able to sell some furniture that you didn’t plan to bring with you. Choose a third color sticker for any items that you’re willing to include in the sale price of the house. Maybe that old dresser will seal the deal!

Moving is inherently stressful, especially when you’re forced to leave furniture behind to stage your home. Those items serve a purpose, however, and will help you to get the maximum value out of your property. Even if you’re forced to move quickly, a few hours of planning what stays and what goes before the movers show up will ease the packing tension exponentially.

In his role in the self storage industry, Tim Eyre helps customers care for their cherished belongings that must be put in storage. Tim regularly visits his facilities including a Waltham self storage center. Extra Space recently launched the Extra Space Storage Blog, for which Tim writes on a regular basis.

Examples of How to De-clutter Your Home

Any family that lives in a particular house for a particular period of time will realize how easy it is to end up with a messy house. Other than all the things that have to be organized and all the things that are probably strewn around your floor, chances are you have even more things stuffed in your cupboards waiting to be fixed. Although this is may be a typical way of life for you, it doesn’t do much if you are trying to sell your Golden Gate Estates house (one of the markets I serve) or if you are planning to have guests over.

Although it may seem like a huge task and it is, de-cluttering your house can be relatively easy if you know how to do it right. Although there are a lot of tasks that you can do, there are three ways in which you can definitely make some headway when trying to de-clutter. Make sure you take note of them and use them well.

  1. Segregate your home into segments – Every area in the home has its own set of typical clutter. Regardless of whether you live in a one bedroom apartment or you live in a studio apartment, you should make sure to segregate every area in your home for the clutter. For example, you can segregate by rooms or you can segregate even further by area. If you have a particularly large living room for example, you can segregate it by mantle, television area and so on. If not you can segregate by living room, dining room and so on. Segregating your home will make it easier to sort as you progress with de-cluttering. Make sure any items you find that don’t belong in one area are moved to another.
  2. Create a checklist of thing to throw away, give away or keep – Once you have segregated your home, you can create a list of items which you need as well as items that you don’t. Having a checklist will remind you of the things which you will need to throw away or set aside. In addition, writing them down will ensure that you remember whether or not you have completed the task you are planning to do with the item concerned. This is essential for the next step.
  3. Carry a set of two containers – Once you have created your checklist move around your home with three containers corresponding to the things to throw away and give away on your checklist of items. Place all the things to throw away or give in each container. This is psychological too because it prevents you from seeing items which you might be attached to but shouldn’t be keeping. This way you can forget that you are giving them away. Once you are done with your clearing you can give yourself a little treat by taking one item out of the giveaway pile.

De-cluttering your house isn’t just an art, it is also a skill. The more often you do it, the more you will find that you are on top of the amount of mess you are making. Remember, in order to keep your house uncluttered, every time you buy something you should get rid of something to ensure your things don’t pile up. As you progress, you will also find that it will get easier and easier and will eventually become a habit.

More Advertising – Not the Answer to Selling Your Home

Before we had the internet, things were done differently. If you needed to advertise your home for sale, all you needed to do is place an advert in the newspaper with contacts so interested buyers could call and inquire about the home, the location, price, the condition of the home and other intriguing issues that have to be verified before a sale can take place. This is still done by people who do not have the internet.

Today, the internet has simplified the way things are done and more advertising is not the answer to selling your home or other property. When a realtor displays your home on a website a lot of information is provided online. Interested buyers can view the house online and decide if that is what they are looking for. They see the exterior and the interior view of the house in full color. The living room, kitchen, dining, bathrooms and bedrooms are all displayed showing the floor, walls, ceiling, doors, windows and many other features. The garage doors, entrances, corridors, fireplace, basement and roofing are displayed to give the viewer a complete view of the home.

The exterior walls, roofing, doors and the landscaping is shown including flowers, shrubs, grass and trees and if this is someone’s dream home they will spot it right away and crave to see it and finalize the deal. That is why the internet is so effective in marketing and selling homes and other properties. The buyer will spot what they want to buy and take interest in those homes they like right away. Decisions are made faster than when they see a home on a newspaper or magazine and have to travel all the way before they make a decision. On the internet the buyer can take an online tour around the house in the comfort of their home or office without spending money on fuel to travel from one home to another. The internet saves the money and time for the buyer and seller limiting their inquiries to only the homes (for the buyer) and the buyers (for the seller) who are interested in that property.

If you want to sell your home just know that these days, newspapers rarely sell homes. The internet is a faster and more efficient seller of homes to a wider audience (even overseas), than local newspapers.

By: Marc Rasmussen – Sarasota homes

Staging Your Home for Sale

Staging your home for sale is essential to ensure that you get the highest dollar amount for your home. Staging your home for sale does not need to be a costly production, it can be as simple as a few coats of paint and pulling the weeds from the yard.

Getting your Home Ready to Sell

First, it is important to disconnect your emotions. Although you may have years of memories in the home, it will be the new home of another family, and you cannot get too emotional when you hear potential buyers considering tearing out a wall, or covering the wallpaper.

Go through the home and remove all the clutter. Clutter alone is a distraction and takes from the beauty of the home. Go through each room and get rid of everything that is not necessary. Also, box things up to give the home added space. Don’t take from the beauty of the home, but organize and de-clutter.

Give the walls of the home a fresh coat of paint. You would be surprised at how far a fresh coat of paint goes, and it freshens the home and makes it updated, and it is one of the least expensive projects that you can do to get your house attractive in appearance.

Clean the carpets in the home, and all floors, as well as window sills and so on. You might also consider some new hardware for the doors or cupboards in the kitchen or bathroom.

Make sure the outside of the home is clean and presentable. Consider power washing the outside of the home. Make sure the entry is inviting. Clean the outside of the door, sweep and place a potted plant at the entry to the home. Also, make sure that the lawn and landscape are manicured.

When you meet with agents to sell the home, meet with at least three to get a good idea of what your home is worth. This not only gives you a good idea of what you can get for your home, it also allows you the opportunity to meet with various agents and listen to what they will offer you should they be your listing agent. It also gives you the opportunity to choose an agent that you feel the most comfortable with.

Getting top dollar for your home is essential and something that without taking simple steps to ensure its selling price, will cost you profit in the home.

Foreclosures Halted for the 2011 Holidays

Great news for struggling homeowners in foreclosure! Fannie Mae, Freddie Mac and some other big mortgage lending companies have promised not to foreclose on delinquent mortgage borrowers during the 2011 Christmas season.

Fannie Mae and Freddie Mac

Fannie Mae (FNMA) and Freddie Mac (FMCC) have agreed to delay foreclosures from December 19th through January 2nd of 2012. All of the legal and administrative work required for the evictions will continue during this time. But, according to a statement made by Fannie Mae, the physical evictions will cease. This will allow these families to remain in their homes until after the new year.

“No family should have to give up their home during this holiday season,” said Terry Edwards, an executive vice president for Fannie Mae.

Big Mortgage Lending Banks

Chase and Wells Fargo, major banks that offer home loans, are also allowing delinquent borrowers to enjoy their holidays in peace. Chase Mortgage has vowed to hold off on all evictions between December 22nd and January 2nd.

Wells Fargo has also agreed to not evict during that same time frame. But, this rule only applies to properties within their own portfolio. For loans that Wells Fargo services for outside lenders, foreclosures may still happen. That’s because these smaller lenders have not made this 2011 holiday season vow.

Bank of America, another big leader in the mortgage lending industry, has made a vow that is slightly vague. They said that they will, “avoid foreclosure sales or displacement of homeowners or tenants around the Thanksgiving and Christmas holidays.” Although this statement does not give specific dates, it may help to give BofA’s delinquent borrowers a little peace of mind during Christmas time. Just a little…

Holiday Miracles

Halting foreclosures during the holidays could have a major impact on tens of thousands of homeowners. According to RealtyTrac, an average of 89,000 foreclosure auctions per month were scheduled for 2011. This is the final step in the eviction process before actual eviction occurs.

When we think about Christmas, we think about movies like “Miracle on 34th Street.” This is one of our all-time favorite Christmas movies because everyone wants to believe that miracles can happen. It’s the holidays. Miracles can happen. The foreclosure halts give homeowners a second chance to believe in miracles and the spirit of the holiday season.

You never know. You just may get the greatest Christmas gift ever, or scratch that perfect holiday lottery ticket. You just may get the miracle you need to save your home, because come January 2, 2012, the lenders will be getting back to business as usual.

Do You Need A Tech Savvy Agent To Sell Your Home?

That is the question, right? So I guess it would be rude to answer a question with another question, but I just have to. Why would you NOT want a tech savvy agent to help sell your home? With the National Association of REALTORS® reporting that the number of people who begin their home search on-line is now upwards of 80% and climbing every year, it is not a matter of if a buyer is going to find your home on-line, it is a question of when and how.

When considering agents, there is definitely something to be said for those that have been around to see the neighborhood grow and change. The knowledge that they possess is priceless. But, have they kept up with the times? Even if they have not personally, do they hire somebody to take care of the ‘techy’ stuff for them? If you are getting pressured into interviewing your friend’s great aunt who has been in ‘the business’ for 30 years, make sure you ask specifically what the plan for your listing will be technology-wise. If she brings a booklet for her listing presentation or asks you to fax back your listing papers, she may not be the one.

Taking this a step further, my definition of tech savvy includes a wide variety of things. Having your home listed in the MLS (Multiple Listing Service) is really just scratching the surface. There are literally hundreds of real estate websites it could be syndicated to, but the highest priority ones are; Trulia, Zillow, and Realtor.com. But I am getting slightly ahead of myself. Let’s back up and talk about the photography. It is so critically important. It stands to reason, if the web is where most people’s first impression of your home comes from, it needs to look good. So, either the photos need to be done by a professional, or at the very least a high quality camera. It is still appalling, in this day and age, to see dark, blurry, or shadowy photos of a house on-line.

Being tech savvy is also more than having tools or gadgets. It is the ability to connect with today’s consumers via several different means; text, e-mail, and social media. Some experts have said that increasingly, consumers are searching Facebook first to find information. With the depth of personal data Facebook records, it is typically able to offer more accurate search results to the searcher. In addition, e-mail blasts to other agents or target audiences (apartment dwellers), can prove to be highly effective in getting the word out about listings. It is all about getting your property in front of as many people as possible. For a REALTOR® with a good Twitter following, tweeting is another way to do that Think now about your sign. An empty flyer box and generic phone number will not satisfy today’s buyer. They are looking for instantaneous information. To that order, a real estate QR code or text-for-more-info number can answer that need.

In essence, the number of different ways to use all the available technology is almost limitless. This is absolutely a more-is-more scenario. So, when selecting an agent to list your home, remember that marketing is that agent’s number one responsibility. Make sure that they have at least a handful of ideas that involve more than the typical MLS, sign in yard, and faded flyers. It only takes one good buyer to accomplish your goal of selling your home, so the more people that know about it, the sooner you’ll be home free!

Your Guide to Painting Before Selling

We love the idea of painting before selling because it is one of the most inexpensive ways to update, freshen up, and add value to your Boston home.

Heading to the paint store and standing in front of hundreds (if not thousands!) of colors of paint, however, can be overwhelming.

Here is a list of do’s and don’ts for painting before you sell your home:

  • Avoid white – Many sellers automatically assume that white walls make the most sense; but, in reality, they are quite stark and do nothing to make your home more appealing. Instead of white, choose a warm, neutral color (think taupe or beige) that will appeal to the masses. Avoid bold colors, as they are often too subjective, and never wallpaper any room in your home. In fact, if you have wallpaper, it is almost always a good idea to remove it before listing your Boston home for sale.
  • Choose satin or semi-gloss – Flat paint will show the flaws in your walls and is difficult to clean, while satin or semi-gloss paint is much more forgiving and easier to clean.
  • Take your time – If there’s one thing buyers will immediately notice, it is a bad paint job. Take the time to properly prep your work area and make sure your paint job is neat and attractive. Freshly painted walls will get you nowhere if you’ve slopped paint on the floor or on the light switches.
  • Don’t forget the front door – If you have a painted front door, take a moment to consider whether it would benefit from a fresh coat of paint. Because your front door is one of the first things buyers will see when they approach your property, it is always a good idea to make sure it looks beautiful.
  • Your deck – if your deck has seen better days and is looking worn or weathered, it is probably a good idea to clean and seal it. A fresh coat of stain on your deck will immediately make it look fresh and new.

Top 3 Selling Mistakes

Selling a home for the right price is a process that takes dedication and a great deal of know-how. With the help of the right real estate agent, you will likely get your home sold quickly and at a price that is fair. Still, in order to get the results you are looking for, it is best to avoid making these three common mistakes made by sellers.

Mistake #1: Asking Too Much

Many sellers get hung up on the amount of time and money they have invested in their home. As a result, they come up with an unrealistic asking price for their homes. Unfortunately, setting a price that is too high will drive away many potential buyers who will never give your home a second look. Furthermore, the longer a home sits on the market, the more difficult it is to sell. On the other hand, setting a price that is too low is likely to raise suspicion among potential buyers. For these reasons, it isimportant to discuss the price with a qualified real estate agent in order to come up with a price that is fair and reasonable. Some of the factors a qualified real estate agent will take into consideration when determining a price include the current market climate and neighborhood statistics. Don’t overlook the importance of this step in relying on an agent knowledgeable in your area – since we all know market conditions in Denver will vary greatly from those in Bethesda MD real estate.

Mistake #2: Failing to Realize the True Condition of the Home

As a homeowner, it is easy to grow accustomed to the flaws that you see every day. As a result, itcan be difficult to see the true condition of the home. Rather than focusing on the home’s highlights,concentrate on the problems and invest the time and money it takes to repair them. Otherwise, you willlikely need to reduce the asking price significantly. Remember, most buyers are not looking for a fixer-upper. Rather, they want a home they can move into right away and enjoy. Again, an experienced realestate agent will know what buyers are looking for and can help you make the necessary repairs andupgrades to get the home sold.

Mistake #3: Poor Marketing

Implementing a solid marketing plan is essential to getting a home sold. A professional real estate agent will create an aggressive marketing campaign that will get your home seen by those buyers who aremost likely to make an offer. In addition to guiding you through the process of staging the home so itwill be attractive to potential buyers, the real estate agent will hire a professional photographer who willtake pictures that showcase the home in the best possible light. When searching for a real estate agent,be sure to discuss his or her marketing plans before signing any paperwork. After all, the right marketing campaign makes a world of difference when it comes to getting a home sold.

3 Easy Ways to Sell Your Home Faster

Selling your home in any market can be an exercise in patience for sellers. While the real estate market might finally be stabilizing around the country (with some local markets far ahead of others), buyers are taking their time making decisions about what to buy.

If you’re looking to sell your home and you want to encourage the process along, take a few extra steps to make your home look more appealing to potential buyers.

Fix Your Flooring
If you have carpet in your home, it had better be brand new or look brand new. Buyers don’t ever want to walk into a home with dingy or smelly carpet. If you can, replace the carpet with an inexpensive new style. You don’t have to spend a fortune on the carpet, but being able to advertise that you have brand new carpet makes buyers more comfortable.

If you can, consider upgrading to hardwood or tile flooring. It’s a balancing act, however, when you upgrade your flooring. In certain areas, having new flooring will make your home sell much faster, but then you have to consider the cost of the upgrade to determine if you’ll be getting an advantage in fewer holding costs or increased sales price after paying more for installation.

If you already have hardwoods, consider refinishing the floors to give your home a brand new shine that accompanies sanding and resurfacing.

Update Paint and Fixtures
Look at your doorknobs. Do they look old and dated? Check out your light fixtures and ceiling fans – do they belong to a past decade? New buyers want to move into a home that is updated and truly move-in ready. New fixtures like door knobs and lights can be reasonably priced and easy to replace. While it’s not in your best interest to spend thousands on new lighting in your home, it can be worthwhile if you have fixtures in your home that are obviously dated and make your home look uncared for.

The same can be said for paint in your home. If your walls are scuffed and dingy, repaint them. If your trim paint is nicked, scratched and flaking off, fix it. Selling your home can be a lot of work, but it’s far better to invest the time now and get it ready for the market properly than waiting for it to sit on the market for months before you start actually trying to make it more appealing to buyers.

Remove Clutter and Stage Your Home
When buyers walk in, they should be able to imagine your home as theirs. Take down all of the pictures of your family and remove the collections and personal items that are so uniquely yours. Leave only the bare essential decorations and the pieces of furniture that distinguish each room. For example, in your bedroom, all you need is a bed and perhaps a dresser.

You want your rooms to appear large and spacious. Filling them with bookcases, chairs, toys and boxes makes your home appear messy, small and unattractive to buyers. It can be a challenge to do without many of your favorite things for a few months, but packing up as much as possible before trying to sell, makes it easier for buyers to see the beauty or charm of your home, not your messes.

While I’m working in the Houston real estate market, the same can be said elsewhere, selling a home requires a greater investment on your part. Fortunately, you don’t have to invest much money if you’re willing to invest time and energy instead.