The Boston Business Journal recently reported that sluggish sales at American Brewery Lofts are prompting the owners to offer discounts of $30,000 each to the first 20 buyers.

The American Brewery Lofts is a restoration of a former brewery west of Boston originally architected by Frederick Footman of Cambridge. The development is an elevator served 79-unit loft development at 251 Heath Street, which includes garage parking and a 5,000 square foot interior courtyard.

The owners of the American Brewery Lofts in Jamaica Plain are holding a winter clearance sale, offering the first 20 buyers a $30,000 discount each in hopes of pushing the project past the 50 percent sold mark.

Further, the first 10 buyers will each be eligible to receive up to three $5,000 coupons they can use toward closing costs, hardwood floors or for sealing and staining floors. Only the next 10 buyers will receive the $30,000 discount.

The clearance sale begins February 24, 2008.

The loft units are being offered for between $299,000 and $700,000.