http://bostonrealestateobserver.com/staging-boston-home-to-sell/ Sat, 07 Apr 2012 00:20:55 +0000 hourly 1 http://bostonrealestateobserver.com/staging-boston-home-to-sell/#comment-599 Ron Dayan, MBID. Thu, 17 Dec 2009 18:32:08 +0000 http://bostonrealestateobserver.com/?p=2778#comment-599 One must make a very clear distinction between offering for sale a clean and uncluttered house and staging it. There are many reasons I advise agents and owners NOT to stage homes, and here are a few: High cost of rental and delivery and placement as well as liability, staging companies use 'in-stock' items- often unsuitable for the property, but they happen to be in stock. Showcasing the wrong furnishings is clearly counterproductive more than in favour. Today's buyers are sophisticated and do not need to see a sofa and pair of chairs by the living room fireplace to 'get ideas' for decoration. Removing excess furnishings, thorough cleaning, and competitively priced homes will sell faster. At times, I tour vacant properties with buyers while “Painting in their minds" images of the potential of the homes, complete with cost and timetable for completion. This serves the buyers and listing agents a great deal better than staging. One must make a very clear distinction between offering for sale a clean and uncluttered house and staging it. There are many reasons I advise agents and owners NOT to stage homes, and here are a few: High cost of rental and delivery and placement as well as liability, staging companies use ‘in-stock’ items- often unsuitable for the property, but they happen to be in stock. Showcasing the wrong furnishings is clearly counterproductive more than in favour. Today’s buyers are sophisticated and do not need to see a sofa and pair of chairs by the living room fireplace to ‘get ideas’ for decoration. Removing excess furnishings, thorough cleaning, and competitively priced homes will sell faster. At times, I tour vacant properties with buyers while “Painting in their minds” images of the potential of the homes, complete with cost and timetable for completion. This serves the buyers and listing agents a great deal better than staging.

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