Any start-up founded in 2008 or after would be remiss without plotting an online social media marketing course that included Facebook. But in practical implementation terms, are Facebook or Twitter legitimate and earnest ways to drive exposure to your brand? With significant search engine results page (SERP) related penalties being paid in the past by [...]

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Lately, I’ve been exploring whether real estate technology tools really matter in the home buying process. My findings? Absolutely yes. Do you have to go to third party sites to get information about the homes and listings you’re interested in? Does your realtor have excellent “techie tools”? Do they have an app for your smart [...]

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With the search engine space being dominated by Google, you might think that there is no room for further innovation in the arena, however, over the past several months, new search engines have arisen that put a unique spin on how you find websites. Two of those search engines, described below, make a significant departure [...]

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You have perhaps heard about, or seen, several of the various technologies that listing agents use in order to disseminate information about their listing at the street level. Meaning, on the actual for sale sign will be either a phone number that you can call and get a real-time verbal tour of the home, or [...]

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