Unit 5F at Broadluxe, a downtown Boston studio loft-style condo boasts approximately 539 square feet and is being offered at $309,900.  The exposed brick and beams, convenient floorplan (554 KB PDF), and extra deeded storage in the basement of the building presents a nice package to those looking for city center living.

Downtown city living loft-style exposed brick and beam studio unit in an elevator served concierge building. In the heart of the Financial District, you’re moments from the Waterfront, all downtown amenities, and the newly completed Greenway. Gas cooking, granite counters, stainless steel appliances, extra deeded storage. In unit W/D hookups. For pure turnkey move in, furnishings negotiable.

An open house will take place at Broadluxe unit 5F this weekend, Sunday, January 23, 2011 from 11:00 AM to 1:00 PM. Moments from the Rose Kennedy Greenway and the Waterfront, Broadluxe’s Financial District location has proven to be a coveted spot in downtown Boston.  For more information, use the Contact Us link tab at the top of this page.

Can you tell us a little about Tranzon and your role with the firm?

Brecht Palombo: Tranzon is the premier national network of independently operated real estate auction firms. Tranzon Auction Properties operates throughout New England with a headquarters in Portland Maine and with my offices in Lexington Massachusetts. My team in Lexington is responsible for driving new business relationships in Massachusetts, Rhode Island and Connecticut and we service all of the southern New England auction business that’s written out of our headquarters.

How were you involved in the Broadluxe auction process?

Brecht Palombo: I was intimately involved with every aspect of the Broadluxe auction process starting with communicating with the developer when he was in default back before any real foreclosure proceedings began, through every aspect of the foreclosure auction, then through every aspect of the REO auction and finally I handled all of the negotiated sales of the remaining units after the auction. I worked with the lender, debtor, and lender’s counsel at Riemer and Braunstein etc. I was deeply involved.

What were some of the main factors that contributed to deciding when the auction took place, how long the property was open to the public before the auction, and the mechanisms by which you marketed and promoted the sale?

Brecht Palombo: The client determines when an auction takes place based on their business needs. The campaign lasted 27 days. The auction process is about controlling time and terms. The auction marketing process involves a broad, deep, and rapid exposure to the market on a very condensed time frame. In this case we relied heavily on technology, specifically a variety of online marketing initiatives, to promote the sale.

Was the auction considered a success, and if so, why?

Brecht Palombo: Absolutely. An auction is about a rapid recovery of capital. This campaign recovered two-thirds of appraised value in the first 30 days and recovered a total of 93% of the appraised value in 180 days according to the lender’s own internal documents. I’d point out that the appraisals we are working from were done in April/May of 2008, and Boston condo prices in this area have fallen during that time.

What was the biggest surprise that you ran into on auction day?

Brecht Palombo: There weren’t too many surprises but I guess I would say that what we saw was a number of successful bidders decided on the spot that they wanted to buy more than one unit and they weren’t prepared. We had to work with our client to accommodate them but I don’t think our flat-footedness on this item was apparent to bidders and it did allow us to sell several more units at the auction.

You’ve had listing experience (for individual homes), how much faster do you think the auction process and ensuing post-auction sales process sold these units versus the sales center approach we typically see in Boston?

Brecht Palombo: You folks may be better at answering that question than I am. How long would it take to bring a 44-unit building to market from zero to sold out in 2008? We sold 66% in 30 days, 80% in 90 days, and finished them off in less than 180 days. Have you seen any other new projects sell out in 6 months?

What was the reaction of the broker and agent community to the auction, and how do you think that those constituencies helped or hurt the auction?

Brecht Palombo: The reaction was mixed. I think some agents chose to ignore the project for whatever reason but there were a small number of agents who were very active and sold a number of units . MLS rules and regulations forbid us from entering every auction we conduct in the system but we almost always encourage broker participation unless our client forbids it, even then we’ll push back. We believe that embracing the brokerage community is in the best interest of our sellers. Brokers definitely contributed to our success.

What was one of the biggest lessons learned from the Broadluxe sales process?

Brecht Palombo: When we were first going to bring these units to market there was a lot of internal debate about how to get people there. There are a variety of methods at an auctioneer’s disposal. In the end we decided to go with guaranteed-sold published minimum bids. This meant that if you showed up and bid you were guaranteed a sale unless you were outbid. Our numbers were good for that day only. As I look at the success and failure rates of the various condo auctions over the last year, I think it’s pretty clear the bidding public approves of this message.

Do you foresee further development-level auctions (in Boston) similar to Broadluxe in 2009?

Brecht Palombo: Well we sure hope so… but if you’re asking if I see more lenders and developers embracing the auction process to eliminate inventory in 2009 the answer is a resounding yes.

There are currently 4 resale units in the building for sale, ranging in price from $429,000 to $999,000 – the $429K unit, a corner one-bedroom loft is the most reasonably priced from a price per square foot perspective.

We’ll take a more comprehensive look at this development, and the results of the auction and post-auction sales, in the near future.

The two units, 4F and 5F, are both listed at $299,000, however, this price comes on the heels of several price reductions in an effort to move the last of the remaining inventory off the books of owner Apex, Inc. (a subsidiary of TD Banknorth).  The developer has appraisals in hand for the units at approximately $340,000, and are being aggressive about closing out the remaining two studio lofts.

• 544 square foot studio – 4F Floorplan
• 539 square foot studio – 5F Floorplan

Condo fees for these units are approximately $320 per month, and include hot water, water, sewer, master insurance, security (including concierge Monday through Friday), elevator, exterior maintenance, snow removal, refuse removal.  For more information, use the contact us link at the top of this page.

Unit 4E at Broadluxe, a corner unit with double exposure boasting approximately 750 square feet is being offered at $459,000.  The ten foot ceilings, exposed brick and beams, water views, and some extra storage in the basement of the building complete a nice package for what some are calling one of the best floorplans in the building.

Own the essence of modern city living with this loft style exposed brick and beam corner unit with water views in an elevator served new 2008 concierge building. In the heart of the Financial District, you’re moments from the Waterfront, all downtown amenities, and the newly completed Greenway. Gas cooking, granite counters, stainless steel appliances, and hardwood floors throughout. Double exposure front facing unit, with only 7 units per floor, never occupied, W/D hookups, and extra storage.

An open house will take place at Broadluxe unit 4E this weekend, Sunday, October 5, 2008 from 1:00 PM to 3:00 PM. Steps from the Rose Kennedy Greenway and the Waterfront, Broadluxe’s Financial District location has proven to be a coveted spot in downtown Boston.

These three Broadluxe flips have steep price increases from the prices paid at auction less than two months ago (unit number – price paid at auction / new list price):

• 5A – $482,500 / $688,500 ($635 per square foot)
• 7A – $375,000 / $750,000 ($739 per square foot)
• 8B – $595,000 / $1,075,000 ($809 per square foot)

Bear in mind that Broadluxe had two overarching unit types, finished units, and what were called shell units. The former are move in ready, while the latter need to be finished by the Buyer (i.e. unfinished concrete floors, sheet rock on the walls, and rough plumbing and electrical installed, that’s it).  Terms were written into the Purchase and Sale Agreement for the shell units that construction to finish the units needed to commence no later than 6 months following purchase, and finish no later than 18 months following purchase.

Unit 5A will remain as is, it’s a corner unit that came finished. Units 7A and 8B appear to have plans to be finished by the current owner (i.e. in addition to the price paid at auction, an investment will be made into finishing the unit to make it move in ready) . All in (including finishing units 7A and 8B), the current owner is attempting to make, as they say on the Flip This House TV show, an “expected profit” of at least $200K on each unit. 15 units remained for sale following the June auction, and most of those sold rather quickly in the month following the auction, but while post auction units have not been selling at (minimum bid) auction prices (i.e. they have been selling for more than auction minimum bid prices), tremendous value has still been available for most Buyers.

While the Broadluxe auction presented downtown Boston Buyers with one of the best bargains available in 2008, time will tell if such flips as the three described above will command anything close to their asking prices.

• 2F – $456,875 – 755 square foot studio
• 3G – $361,250 – 541 square foot studio
• 4F – $361,250 – 544 square foot studio
• 5F – $361,250 – 539 square foot studio
• 7C – $690,000 – 1,312 square foot duplex
• 7D – $640,000 – 1,220 square foot duplex

Note the reduced list prices on the duplex units (each with 2.5 baths). Contact us to discuss the property further and get a tour.

Note: As of July 23, 2008, the penthouse units (priced at $1,018,500 and $1,023,750) fell out of agreement, and are now available again.

It was on Tuesday, June 24, 2008, that the updated pricing was released. Since that time, interest in the Broadluxe has not dimmed, and according to sources, units 2E, 6G, and 7F have all gone Under Agreement, and interest and offers are in on other remaining units.

Before the auction began, we assembled an exclusive comparable market analysis for Buyers that we were representing. This analysis provided a comprehensive look at comparable Financial District properties and Boston condo developments – armed with this information, logical conclusions can be drawn about what price per square foot values are reasonable and realistic for Broadluxe, both before and after the auction. This information is still available for clients with which we have a Buyer representation agreement.

The exclusive photos below are of Broadluxe kitchens in units 2A and 2E respectively – cooking is gas, self-closing-drawers are in all units (except for shell units obviously), and many units offer the island you see in the first panoramic photo (click on the image to enlarge).

Some of the interesting data points from the auction are as follows:

• Number of units sold: 29 out of 44 units were sold (66%)
• Average Sales Price per Square Foot: $494
• Neither of the two (finished) duplexes sold
• Neither of the two (unfinished) penthouse units sold

15 units do remain for sale (see auction details 118 KB PDF, those not highlighted in gray are still available), and they will eventually be listed in the Boston MLS. Note that on Tuesday, June 24, 2008, updated pricing was released for remaining units. For more information about submitting a post-auction offer on one of the remaining units, please contact us.

The Financial District, historically, has not been known for residential living options, regardless of demand for such housing. It has only been in the past several years that Boston’s Financial District has seen a surge in demand for, and a corresponding limited amount of, residential condominium options. Broad Street in particular is developing into a popular day and evening (i.e. residential living), hotspot, with the addition of three condo developments (Folio, 65 Broad Street Lofts, and now Broadluxe), as well as a handful of restaurants and bars. Being only steps to the Waterfront, and the Rose Kennedy Greenway, and a stone’s throw from many office workers’ desks, Broadluxe offers a location of convenience.

Furthermore, the Modern South End is actually argued to be in Roxbury, rather than the South End, while Broadluxe finds itself in the heart of the Financial District, and has been the center of attention (or at least in the back of people’s minds during the property’s hiatus) for some time – we’ve fielded roughly 300 inquiries on the property in the past year alone, perhaps because we stayed close to the property when interest from other media outlets waned. When downtown Boston condo auctions are a possibility, interest on many fronts surges.

We’ve assembled a very robust set of support materials for the clients we are representing in the Broadluxe auction (for instance, a comprehensive comparable market analysis that lays out the subtle differences between Broadluxe and other comparable properties, and quantitative analysis that makes it simple to draw comparisons, compiled information that you won’t find anywhere else). There is still time to begin working with us, simply use the contact us link at the top of this page. Regardless of what happens this Saturday at the Broadluxe auction, more residential living options in this area of the city will only serve to brighten the community.

The exclusive photos below offer a look at unfinished penthouse shell unit 9B at Broadluxe, as well as the commanding view from its large deck.